I have had Pinterest on my radar screen for a few months.  I am convinced it is a great way to make senior housing communities more visible.  I have started a Senior Housing Forum Pinterest page, but I would prefer you don't go looking for it yet because it is really rough.

Last week Cisco & Co published a great article on Pinterest.

"Within less than a year from its beginning, Pinterest – a photo-heavy, content-sharing, virtual 'pinboard' where users display and share items of interest – has established itself as one of the hottest and most engaging sites on the social network radar . . . ."  Continue reading here

If you are using Pinterest post a link in the comments section.

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Finally: If you know anyone who is looking at emergency call systems I would appreciate the opportunity to talk with them about Vigil Health Solutions.

 

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About Author

Steve Moran

I run Senior Housing Forum. I am passionately curious about lots of things. I thrive on stories. Particularly stories about senior housing providers and vendors who are innovating to better serve seniors. In addition to running Senior Housing Forum, I work with Vigil Health Solutions a company that providers terrific emergency call systems.

(10) Readers Comments

  1. From LinkedIn Groups

    What an interesting concept....not sure yet how to use as part of our marketing....
    Posted by Andy Wojdula

  2. From LinkedIn Groups

    Before you leap into Pinterest I would read the article linked below. Written by a photographer/lawyer, the post raises legitimate, ethical questions about pinning photos without permission of the photographer. Pinterest does not give you the legal right to "intellectual property" & could very well become the Napster--exposing Pinners to lawsuits.

    http://ddkportraits.com/2012/02/why-i-tearfully-deleted-my-pinterest-inspiration-boards/
    Posted by Janice Snyder

  3. From LinkedIn Groups

    Can some explain to me what pinterest is?

    Thank you
    Posted by Maureen M. Smallwood

  4. From LinkedIn Groups

    Excellent advice for those considering Pinterest for their communities. I recently created a personal site where I am creating a vision board of things I love, inspirational thoughts, and travel aspirations. It's fun, creative, and engaging! For community organizations, I think the possibilities are endless for providing rich content to engage your residents and prospects. For the most benefit, you will always link back to your website, blogsite, etc.
    Posted by Lori Miller, CPSM, PC

  5. With any social media sites, content is important. Make sure the content is applicable and relevant to your audience or followers. I just started building my Pinterest page, which currently focuses on stats/infographics pertaining to caregivers, seniors, and baby boomers. Here's my site: http://pinterest.com/seniorshower/

    I agree with Lori that you can be creative with your boards/categories. You can also pin videos too. Have fun building your page!

    Let's connect with ideas on how to leverage Pinterest to provide resources to the senior community.

  6. From LinkedIn Groups

    Group: Senior Care Services Companies
    Discussion: Are you using Pineterest to promote your senior community? How is it working? Can you post your link here?
    Currently, I'm using Pinterest to share infographics on caregivers, seniors, and baby boomers. Here's my work in progress so far: http://pinterest.com/seniorshower/
    Posted by Jenn Chan

  7. Group: LeadingAge

    Discussion: Are you using Pineterest to promote your senior community? How is it working? Can you post your link here?

    Feel free to check out my board "Elders With Edge!" at { http://pinterest.com/lizandett/elders-with-edge/} and "Caregiving | A Labor of Love" at { http://pinterest.com/lizandett/caregiving-a-labor-of-love/} ... would love your feedback!

    • I love the "Caregiving a Labor of Love" page!

  8. From LinkedIn Groups

    Group: LeadingAge
    Discussion: Are you using Pineterest to promote your senior community? How is it working? Can you post your link here?
    I'm happy to post my personal pinterest account. For me, it is a vision board of who I am/becoming. http://pinterest.com/lorijeanmiller/

    Also, here's a recent article from Hubspot that might be of interest to others: http://blog.hubspot.com/blog/tabid/6307/bid/33271/9-Pet-Peeves-to-Avoid-in-Your-Pinterest-Marketing.aspx
    Posted by Lori Miller, CPSM, PC

  9. From LinkedIn Groups

    Group: LeadingAge
    Discussion: Are you using Pineterest to promote your senior community? How is it working? Can you post your link here?
    Liz - For some reason, I can't get your link to work. Can I just search for you in Pinterest by lizandett or elders-with-edge?

    Posted by Lori Miller, CPSM, PC

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