HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Data Drama in Senior Living
By squaring up to our data demons, tidying our tech tactics, and crafting tales that track with our strategy, we’ll not just survive but thrive.
Community Security and Peace of Mind: How The Arbor Company Keeps Residents Safer
Residents and families choose Arbor for peace of mind, and Accushield plays a crucial role in delivering that peace.
Paying for 3 Hours of Nothing: Stop the Madness!
CaringOnDemand challenged the old agency home-care model and won. Now you can win too.
DEVELOPMENT
The Claim: Private Equity Is Destroying Senior Living
The theme is not new: that when private equity, REITs, and other for-profit entities purchase senior living communities, particular nursing homes, quality of care goes to hell.
People and Money: Profit and Trust
It’s easy to forget that customer value is the key to growth and, ironically, profit maximization. Especially for a trust business like senior living.
Who Will Be the Hoka of Senior Living?
We need a Hoka of senior living. Someone to create a senior living community, experience that every single senior living operator would want to live in.
EMPLOYEE ENGAGEMENT
Failing in Senior Living
In the very best organizations, they see failure as an opportunity to grow and learn. Failures are seen in the context of experiments.
The Best Executive Director in Your Organization
How would you feel if 80%, 90%, or 100% of your executive directors were like your best one?
The Best HR Software — How to Choose
HR folks are stressed. So how about investing in software like an HRIS to make their lives easier? Brett Landrum has tips to help you.
LEADERSHIP
The Real You
They want to know that sometimes you don’t know what to do, that you make mistakes. Mostly they want to know who the real you is.
A Preocupation With Failure
There are in this world a few industries that are remarkably failure resistant. The question is what makes them different? It’s a single thing: They are obsessed with failure.
Would I Live Here?
A significant aspect of what I do is visit senior living communities. I find it really hard to write about the industry without experiencing it for myself.
LIFE ENRICHMENT
People and Money: Profit and Trust
It’s easy to forget that customer value is the key to growth and, ironically, profit maximization. Especially for a trust business like senior living.
Technical Straight Talk
The lack of financial principles and safeguards like those that shield insurance annuity policyholders leaves entrance fee residents at risk.
90-Year-Old Basketball Players
A glimpse into how senior living can be a part of the fabric of everyday life for older people — maybe even for all people.
SALES & MARKETING
When Senior Living Looks Like This, We Win!
We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country.
What Can Communities Learn From Breakfast Cereal?
Like Kellogg’s, we must take a different approach to the senior living consumer. We must persuade them that our communities are the best solution.
These Are My Peeps
Because the ultimate goal is to tell the story of how great senior living is … and we do believe this right?
FORESIGHT RADIO
S6 Episode 4 – Leveling Up With Age
Ben Broadhead is a personal trainer who specializes in older adults. “They are alienated from the fitness space,” he says. “You don’t see them on the gym floor.”
FORESIGHT TV
A Conversation With Brett Robinson
Steve will be talking to Brett Robinson, about the Active 55+ marketplace and Sparrow’s unique approach to this opportunity.