HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Embracing Nanny Cams
Imagine taking the bold step of putting a camera in every single resident’s room (with their permission of course).
Data Drama in Senior Living
By squaring up to our data demons, tidying our tech tactics, and crafting tales that track with our strategy, we’ll not just survive but thrive.
Community Security and Peace of Mind: How The Arbor Company Keeps Residents Safer
Residents and families choose Arbor for peace of mind, and Accushield plays a crucial role in delivering that peace.
DEVELOPMENT
Senior Living: the Big Health Care Disrupter
Senior living is the answer to many of the health care system problems.
Who Will Be the Hoka of Senior Living?
We need a Hoka of senior living. Someone to create a senior living community, experience that every single senior living operator would want to live in.
NIC 2024 — Is Senior Living Missing the Boat?
My overarching impression is that we as an industry are still trying to figure out what is important to us, to society — and that we have a long way to go.
EMPLOYEE ENGAGEMENT
Failing in Senior Living
In the very best organizations, they see failure as an opportunity to grow and learn. Failures are seen in the context of experiments.
The Best Executive Director in Your Organization
How would you feel if 80%, 90%, or 100% of your executive directors were like your best one?
The Best HR Software — How to Choose
HR folks are stressed. So how about investing in software like an HRIS to make their lives easier? Brett Landrum has tips to help you.
LEADERSHIP
The Real You
They want to know that sometimes you don’t know what to do, that you make mistakes. Mostly they want to know who the real you is.
A Preocupation With Failure
There are in this world a few industries that are remarkably failure resistant. The question is what makes them different? It’s a single thing: They are obsessed with failure.
Would I Live Here?
A significant aspect of what I do is visit senior living communities. I find it really hard to write about the industry without experiencing it for myself.
LIFE ENRICHMENT
90-Year-Old Basketball Players
A glimpse into how senior living can be a part of the fabric of everyday life for older people — maybe even for all people.
These Are My Peeps
Because the ultimate goal is to tell the story of how great senior living is … and we do believe this right?
If Senior Living (and Church) Were Like Trader Joe’s
The idea of how to tell the story better is a problem that churches and senior living have in common, hence the title.
SALES & MARKETING
Rethinking Senior Living Sales: The Imperative for a New Paradigm
It is time for a paradigm shift — one that champions depth and genuine human connection.
When Senior Living Looks Like This, We Win!
We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country.
What Can Communities Learn From Breakfast Cereal?
Like Kellogg’s, we must take a different approach to the senior living consumer. We must persuade them that our communities are the best solution.
FORESIGHT RADIO
S6 Episode 5 – Thinking Differently About Senior Living
James Lee and Nicole Will are shaking up senior living! They’re pushing innovation and change, in part through their collaborative, small group event.
FORESIGHT TV
10% CNA Turnover? You Can Do It Too!
Steve Moran talks with Jeffrey Farber, the CEO of The New Jewish Home, about workplace culture and low turnover rates.